PepsiCo Blends Brand Expansion With Sustainable Growth Strategy
Jul/18/2026
On July 15, PepsiCo filed a U.S. trademark application for 'DRIPS BY PEPSI', covering soft drinks, beverage concentrates, catering, restaurant, and bar services, signaling potential expansion into branded foodservice and experiential offerings. The filing coincides with the company's latest sustainability progress, which showed 70% of its key ingredients were sustainably sourced in 2025, up from 66% a year earlier, alongside the adoption of regenerative agriculture across 4.7 million acres. While PepsiCo has recalibrated several long-term environmental targets to reflect more achievable milestones, it continues to pursue deforestation-free sourcing and broader supply chain transformation, illustrating a strategy that combines brand innovation with a pragmatic approach to sustainable growth.
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