Orvis Lays Off 8% of Workforce and Closes Stores as Part of Strategic Shift
Oct/14/2024
Iconic outdoor retailer Orvis, known for its fishing gear and outdoor apparel, is cutting 8% of its workforce, closing select stores, and discontinuing its famous catalog as part of a strategic overhaul. The Vermont-based company, founded in 1856, aims to ensure its longevity as a family-owned, purpose-driven brand, according to President Simon Perkins. While reducing its product assortment and store count, Orvis plans to refocus on core offerings that appeal to dedicated anglers and conservationists. Affected employees will receive severance packages and support. These changes, set to roll out over 18 months, reflect broader challenges in the outdoor retail space, where brands like REI and Patagonia have also implemented layoffs. The tag cloud below shows all U.S. registered and pending trademarks by Orvis Company, reflecting its diverse brand portfolio.
