Amazon Expands Into New Frontiers With ‘Shop The Game’ Trademark
Oct/23/2024
On October 22, Amazon Technologies filed for the trademark ‘Shop The Game,’ expanding its portfolio into voice recognition, IoT device integration, and e-commerce services. The application covers a broad array of technologies, including voice-controlled personal assistant software, speech-to-text conversion, and IoT integration, signaling Amazon’s ambition to further enhance its user experience through advanced AI-powered solutions. The trademark also aims to improve online retail services, order fulfillment, and product promotion, aligning with Amazon’s core business as a global leader in e-retail, cloud services, and third-party logistics. This is in line with Amazon’s strategy, where its third-party sellers account for 60% of marketplace sales, aided by the Fulfilled-by-Amazon (FBA) service. The visualisation below provides detailed insights into this new Amazon trademark filing.
