The "Sexy" Trend in U.S. Trademarks: A Comprehensive Analysis of Trends and Implications

Sep/18/2023

The allure of the word "sexy" is not limited to its colloquial usage; it has found its way into the world of trademarks as well. A recent study by Worldwide Trademarks Company delves into this phenomenon, revealing some insights into its prevalence and application.

Where Is "Sexy" Most Commonly Used? Interestingly, the term "sexy" appears most frequently in the realm of clothing, constituting 27% of all such trademarks. This number jumps to almost 36% in the year 2023 alone. This underscores a trending association of the term with fashion, suggesting that brands are keen on leveraging the allure that the term 'sexy' offers to make their products more appealing. Geographic Breakdown: When it comes to geography, California leads the pack, holding a 21.2% share of all "sexy" trademarks and a staggering 38.8% in 2023. Within California, Long Beach reigns supreme this year with a 14.9% share, followed by Beverly Hills at 7.4%. Key Players: Victoria's Secret & More: One brand, in particular, stands out in the utilization of the term: Victoria's Secret & Co. This brand dominates the "sexy" trademark scene, and our visualization reveals that they often pair "sexy" with other words like 'little,' 'escape,' 'forever,' 'things,' 'warm,' 'touch,' or 'wood.' It's no surprise that Reynoldsburg, Ohio, where the world headquarters of Victoria's Secret is located, leads the cities in the share of 'sexy' trademarks, holding a 10.9% share.

Product Categories: So, where exactly can we find "sexy" in trademarks? The term is popular across various categories: Clothing: Tops, Bottoms, Dresses, Outerwear, Underwear, Swimwear. Accessories: Shoes, Hats, Bags, Scarves, Jewelry, Watches. Cosmetics: Makeup, Skincare, Haircare, Fragrance. Personal Care: Hygiene products, Shaving, Oral care. Healthcare: Medications, Medical devices, Supplements, Services. Commonly Associated Words: The term "sexy" is often combined with generic words like 'little,' 'new,' 'back,' 'big,' and 'hair.' In 2023, sports terms like 'athletic,' 'football,' 'soccer,' 'baseball,' 'basketball,' and 'hockey' have also started to appear alongside 'sexy.' For more detailed data analyses, don't miss our visualization and charts which offer deeper insights into this trend. In conclusion, the term "sexy" has not only entered the lexicon of trademarks but has done so in a way that spans various industries and geographical locations, making it a versatile and appealing choice for brands.