United States Trademark Publication Research: A Focus on Luxury Goods and Services (2020-2023)

Aug/16/2023

Our extensive research on United States trademark publication related to luxury goods and services has been a journey into the economic and cultural landscape of luxury consumption. Focusing on the period between 2020 and 2023, the research was divided into six prominent categories: jewellery, art, home appliances, automotive, fashion, and travel, as well as an overarching examination of overall luxury goods and services. The main area of exploration was the distribution across various U.S. states, their share in trademark publications, and the prevalent keywords used in creating these luxury-related trademarks.

Overall Landscape: Our findings showed a dominant share of luxury-related trademarks in three states: California at 25.5%, New York at 13.7%, and Florida at 11.9%. Ignoring the keyword 'luxury,' the top five keywords that emerged in this sector were 'auto,' 'live,' 'living,' 'modern,' and 'authentication.' Visualization 1: Keyword Landscape - Our first visualization shows a word cloud representing the most-used keywords across all states, offering a visual representation of these trends.

Visualization 2: Detailed Insights - For a deeper dive into our findings, our second visualization provides detailed information, highlighting the specific trends within the individual states and categories. Category Breakdown: Luxury Arts - California leads with 37.5% in this category, with prominent keywords like 'green,' 'hearts,' or 'shocked.' Luxury Jewellery - This sector is led by California at 36.5%, followed by New York at 17.3%, and Georgia at 7.69%. Keywords include 'modern,' 'fine,' 'christos,' and 'authentication.' Luxury Automotive - California has a share of 35.4%, followed by Florida at 22.5% and New York at 9.6%. Top associated keywords are 'line,' 'fine,' 'finish,' 'auto,' and 'motor.' Luxury Travel - Florida takes the lead with 29.5%, California follows at 25%, and New York at 11.3%. Key associated keywords include 'panama,' 'hotels,' 'timbers,' 'jack,' and 'rare.' Luxury Home Appliances - California is dominant with 45.1%, followed by Texas at 12.9% and New York at 9.6%. Notable keywords are 'solutions,' 'interface,' 'authentication,' and 'recollection.' Luxury Fashion - New York leads at 35%, California follows at 27.2%, and Georgia at 9%. Popular keywords include 'christos,' 'saks,' 'live,' and 'modern.' Conclusion: Our study on U.S. trademark publications in the luxury sector offers a unique insight into the complex dynamics of luxury consumption across different states and categories. The prevalence of certain keywords and the distribution of trademark publications among states reflect broader economic and cultural trends. By understanding these nuances, businesses, policymakers, and researchers can gain valuable insights into the market, aligning their strategies with the evolving demands of the luxury industry. (Note: The research data used was based on trademark descriptions, which formed the foundation of our analyses.)