Brilliant Earth Debuts First Street-Level Showroom in New York City
Nov/21/2024
Brilliant Earth, a direct-to-consumer jewelry brand renowned for its ethically sourced fine jewelry, has opened its first street-level showroom in New York City’s Nolita neighborhood. Situated at 255 Elizabeth Street, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry consultations. This marks the brand’s fourth location in the New York Metropolitan area and its 40th across the U.S. The company, which went public in 2021, has been expanding its physical footprint, including recent openings in Boston and luxury mall locations nationwide. CEO Beth Gerstein highlighted the importance of this Nolita opening, especially during the holiday season, as part of the brand’s strategy to enhance personalized customer experiences. Brilliant Earth has also been growing its global presence, offering localized shopping in over 150 countries and launching the Jane Goodall Collection, featuring sustainable diamonds and recycled gold. Despite a 12.5% year-over-year decline in net sales to $99.9 million in the most recent quarter, the company continues to push forward with its expansion and ethical initiatives. Following tag cloud shows trends of naming jewelry-related trademarks in the U.S. for 2024, depicting the most used keywords.
